INNISFREE
Location
New York
Company
INNISFREE
Category
Role
Digital Design,
Print Design,
Event Design
Graphic Designer
EXPERIENTIAL & EVENT DESIGN
Every Day Brighter Skin Tour
OVERVIEW
The “Every Day Brighter Skin Tour” was an impactful
in-person campaign aimed at expanding our brand’s reach and introducing products to a large and diverse audience. The tour truck traveled to 10 strategic locations, including Washington, D.C., Virginia, North Carolina, Georgia, Texas, and other key markets. The primary focus of the promotion was on our flagship products: Daily UV Sunscreen and Green Tea Vitamin C Serum.
KEY DELIVERABLES/ROLE
• Truck (90%)
• Push Cart (100%)
• Flower Slip (100%)
KEY WINS
• $43,000 in direct sales (+165% increase from the previous tour)
• Approximately $100k in sales at Sephora
• Total Post: 24 (compared to 13 last truck)
• Views: 1.01M (+157.91% last truck)
• Impressions: 358,969 (+83.32% last truck)
• New Followers on Tik Tok: 2,631 (+89.23% last truck)
• New Followers on Instagram: 4,402 (+119.22% last truck)
• Earned Media Value: $285.8K (+66.7%)
• Pedestals (100%)
• Printed Signage (100%)
• Digital Signage (100%)
DIGITAL
PDP Assets
OVERVIEW
I created 200+ pieces of Product Detail Page (PDP) Designs for our brand’s listings across us.innisfree.com, Sephora, and Amazon. This project aimed to modernize and elevate the visual appeal of our product listings with newly shot images. To create a visually distinct and cohesive branding experience across channels, I redesigned the graphics to be bold and easily digestible, improving user experience and engagement. Additionally, I developed a comprehensive design template, specifying precise spacing between elements and standardizing copy sizes for headlines and body text, ensuring consistent branding and readability. The refreshed designs received positive feedback from both internal stakeholders and customers, significantly enhancing the aesthetic and functional quality of our online presence.
KEY DELIVERABLES/ROLE
• PDP Designs (100%)
• Guidelines (100%)
KEY WINS
• 15% increase in site traffic
• 5% increase in conversion rate
Brand Video
OVERVIEW
A 3-minute brand video for Innisfree that introduced refreshed imagery and a renewed brand mission through nature-driven visuals emphasizing sustainability and innovation.
KEY DELIVERABLES/ROLE
• Video Editing (100%)
MAILERS
Holiday Mailers
OVERVIEW
Two-tiered holiday exclusive sets were sent to a total of 1,000 recipients. Tier A included both the Hydrate + Protect set and the Glow + Brighten set, along with gift tags and wrapping paper, offering recipients the option to gift one of the sets. Tier B included the Hydrate + Protect set.
KEY DELIVERABLES/ROLE
• Mailer (100%)
• Collateral Card (100%)
KEY WINS
• Approximately $500,000 in Earned Media Value (EMV)
• Tier A: 100 recipients, Tier B: 900 recipients
Vitamin C Toner Pads Mailers
OVERVIEW
The Vitamin C Toner Pads Mailer, distributed as Tier A and B mailers, was designed to support the launch of Innisfree’s newest product: Vitamin C Toner Pads. Marketed as Korean toner pads that brighten your skin with just one swipe, I created two-tiered mailer boxes and collateral cards to highlight the product’s benefits and its synergy with the Vitamin C Serum.
KEY DELIVERABLES/ROLE
• Mailers (100%)
• Collateral Card (100%)
KEY WINS
• Approximately $500,000 in Earned Media Value (EMV)
• Tier A: 300 recipients, Tier B: 1700 recipients
Adgile Truck
OVERVIEW
The Adgile Truck event took place in the heart of Manhattan, distributing 2,000 product samples to
promote our brand.
KEY DELIVERABLES/ROLE
• Branded Box (100%)
• Card (100%)
KEY WINS
• 2,000 units distributed to attendees
• 50M media impressions
Sephora In-Store Print Assets
OVERVIEW
I created in-store print assets for Sephora, including posters and banners, designed to enhance branding, provide customer information, and promote key products and events.
KEY DELIVERABLES/ROLE
• Posters (100%)
• Banners (100%)
KEY WINS
• $20M in 2023
• $30M in 2024
• $55M projected in 2025
Intro Offer Paid Media
OVERVIEW
This paid media highlights some of our best-selling products, focusing on key ingredients and textures to encourage new customers to sign up for email communications.
KEY DELIVERABLES/ROLE
• Video Editing (100%)
Intro Offer Paid Media
OVERVIEW
This paid media highlights some of our best-selling products, focusing on key ingredients and textures to encourage new customers to sign up for email communications.
KEY DELIVERABLES/ROLE
• Video Editing (100%)
Correct Hydrate Protect Mailer
OVERVIEW
The Correct, Hydrate, Protect mailer highlights three key products: the Vitamin C Serum, Green Tea Cream, and Daily UV Sunscreen. Each product is showcased alongside vibrant ingredient imagery that represents its core components, reinforcing the brand’s natural formulations and emphasizing the benefits behind each product.
KEY DELIVERABLES/ROLE
• Mailer (100%)
KEY WINS
• Approximately $500,000 in Earned Media Value (EMV)
• 500 recipients
Daily UV Sunscreen Mailer
OVERVIEW
The main purpose of this mailer was to promote sephora sales through spring savings throughout april 4th to 14th. The packaging had a fun way to engage with the product. The user would cut open the vellum to get access to one of the bestsellers, Daily UV sunscreen.
KEY DELIVERABLES/ROLE
• Mailer (100%)
• Collateral Card (100%)
KEY WINS
• Approximately $500,000 in Earned Media Value (EMV)
• 1,000 recipients