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LANEIGE

Location

New York

Company

AMOREPACIFIC
(LANEIGE)

Category

Print Design & Digital Design

Our Challenge

To maintain consistent branding as the HQ's brand guidelines, and create eye-catching visuals.

LN_B&F Collection PR Mailer_Print.png

Process

The design process usually began with a project brief, followed by research and concept development. I would create digital mockups and present design concepts to the senior designer for approval. Once approved, the design would undergo a review process involving other stakeholders, like the marketing team, before final publication.