BMW Catalogue
Location
Seoul, Korea
Client
BMW
Category
Print Design — Catalogue
Challenge
The audience for this BMW catalogue is non-professional customers who may have been encountering BMW car parts for the first time. Therefore, it was essential to strike the right balance between technical accuracy and user-friendliness.
Process & Solution
I made detailed illustrations to effectively convey the location and description of car parts. I preserved the accuracy of the car part structure while making it easily comprehensible.
This challenge required collaboration with BMW's engineering and marketing teams, coupled with thorough research.
Outcome
I combined aesthetics and functionality, which served as a valuable resource for BMW enthusiasts. 1,000 printed catalogues were distributed to BMW dealerships across South Korea.
