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BMW Catalogue


Seoul, Korea




Print Design — Catalogue


The audience for this BMW catalogue is non-professional customers who may have been encountering BMW car parts for the first time. Therefore, it was essential to strike the right balance between technical accuracy and user-friendliness.

Process & Solution

I made detailed illustrations to effectively convey the location and description of car parts. I preserved the accuracy of the car part structure while making it easily comprehensible.
This challenge required collaboration with BMW's engineering and marketing teams, coupled with thorough research. 


I combined aesthetics and functionality, which served as a valuable resource for BMW enthusiasts. 1,000 printed catalogues were distributed to BMW dealerships across South Korea.

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