Experience
Graphic Designer
at Elemis
December 2019—September 2022
• Completed about 50 projects monthly of digital design (paid social, SMS, email, banner ad), print design (poster, mail-in card, packaging design), art direction, and store design. Instagram followers
increased by 12% annually.
• Owned global creative assets for international markets such as Hong Kong, China, Singapore, Thailand, Italy, Germany, and more.
• Designed the top-performing promo of 2020.
• Launched a TikTok account. Secured a total of 130,000 followers.
Senior Digital Designer
at McCann Worldgroup
December 2022—February 2023
• Designed a 42-page catalog for featuring 25 BMW original parts. 1000 prints have been distributed to BMW dealerships across Korea.
• Produced banner ads for Pizza Hut, Spam, and Samsung Display, enhancing brand visibility.
• Crafted Christmas, New Year's, and Calendar social media content for Delta, bolstering online engagement.
Graphic Designer
at AmorePacific US
June 2023—Present
• Successful Tour Campaign: Led the “Every Day Brighter Skin Tour,” designing the truck, pedestals, cubes, postcards, flower holders, and scannable posters for a giveaway event. This initiative achieved $43,000 in sales, marking a 165% increase from the previous West Coast Tour.
• Enhanced Online Engagement: Developed comprehensive digital assets, including emails, organic social content, SMS, and banner ads for Amazon, resulting in a significant increase in online engagement and brand visibility.
• Boosted In-Store Aesthetics: Produced impactful print assets such as posters, floormats, placemats, and mirror frames for Sephora stores, as well as mailer inserts, contributing to successful promotional campaigns and enhanced in-store aesthetics.
Graphic Design Intern at Snowe
September 2018—December 2018
• Produced promotional materials and a size guide for Snowe.com, maintaining ongoing website presence.
• Designed and implemented pricing tags, wall seals, and art labels for a high-performing Flatiron pop-up store, leading to a three-month extension.
• Facilitated in-house photoshoots by coordinating props and casting, enhancing overall creative production efficiency.
Education
Parsons School of Design
2015-2019
Bachelor of Fine Arts (BFA) in Communication Design