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Designing with Intent: How Dahee Choi Builds Visual Systems That Move Brands—and People

Drawing on experience across Korea and the U.S., the piece highlights how she translates brand identity into cohesive design frameworks that remain culturally resonant across international markets.

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Design Beyond the Screen: How Dahee Choi is Turning Beauty Campaigns into Immersive Cultural Experiences

Through immersive and data-informed experiential design, Dahee Choi demonstrates how K-beauty brands can build global relevance beyond digital screens. Featuring award-winning installations at SEPHORiA, nationwide roadshows, and major rebrand events, the article illustrates how strategy, cultural fluency, and visual storytelling converge to create high-impact brand experiences.

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Shaping Beauty Across Borders: Dahee Choi on Design as a Global Force

Focusing on system thinking and cross-market execution, the article shows how she elevates design from aesthetics to a tool for building trust, consistency, and connection with international audiences.

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