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Designing with Intent: How Dahee Choi Builds Visual Systems That Move Brands—and People

A look at Dahee Choi’s cross-cultural design approach, showcasing how she builds cohesive visual systems for brands like Innisfree, BMW, and ELEMIS across Korea and the U.S.

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Design Beyond the Screen: How Dahee Choi is Turning Beauty Campaigns into Immersive Cultural Experiences

This article showcases how Dahee Choi drives K-beauty’s growth through immersive, data-driven experiential design—from SEPHORiA’s award-winning installation to nationwide roadshows and rebrand events. Her work blends strategy, cultural fluency, and visual storytelling to create memorable, high-impact brand experiences.

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Shaping Beauty Across Borders: Dahee Choi on Design as a Global Force

A look at how Dahee Choi transforms K-beauty visuals into strategic, globally resonant brand experiences.

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