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Design Beyond the Screen: How Dahee Choi is Turning Beauty Campaigns into Immersive Cultural Experiences
This article showcases how Dahee Choi drives K-beauty’s growth through immersive, data-driven experiential design—from SEPHORiA’s award-winning installation to nationwide roadshows and rebrand events. Her work blends strategy, cultural fluency, and visual storytelling to create memorable, high-impact brand experiences.
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