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Designing with Intent: How Dahee Choi Builds Visual Systems That Move Brands—and People

Drawing on experience across Korea and the U.S., the piece highlights how she translates brand identity into cohesive design frameworks that remain culturally resonant across international markets.

Design Beyond the Screen: How Dahee Choi is Turning Beauty Campaigns into Immersive Cultural Experiences

Through immersive and data-informed experiential design, Dahee Choi demonstrates how K-beauty brands can build global relevance beyond digital screens. Featuring award-winning installations at SEPHORiA, nationwide roadshows, and major rebrand events, the article illustrates how strategy, cultural fluency, and visual storytelling converge to create high-impact brand experiences.

Shaping Beauty Across Borders: Dahee Choi on Design as a Global Force

Focusing on system thinking and cross-market execution, the article shows how she elevates design from aesthetics to a tool for building trust, consistency, and connection with international audiences.

Designer by trade, marketer at heart.

Hello, I'm Dahee [DAH-hee]. I take pride in creating designs that not only captivate the eye but also have the power to brighten someone's day. I'm excited to discuss how my expertise can contribute positively to your team and help your brand leave a lasting impression. ☺

When I’m not designing, I source stones from places like India and Hong Kong and micro-macramé them into jewelry, create floral arrangements, tuft on a custom-built frame, spend time with dogs, and freedive whenever I can. These hands-on pursuits keep me grounded, curious, and deeply connected to craft.

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