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Daily UV Sunscreen Mailer
Project type
Brand PR Mailer
Location
New York, NY
OVERVIEW
The main purpose of this mailer was to promote sephora sales through spring savings throughout april 4th to 14th. The packaging had a fun way to engage with the product. The user would cut open the vellum to get access to one of the bestsellers, Daily UV sunscreen.
KEY DELIVERABLES/ROLE
• Mailer (100%)
• Collateral Card (100%)
KEY WINS
• Approximately $500,000 in Earned Media Value (EMV)
• 1,000 recipients
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