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Every Day Brighter Skin Tour
Project type
Mobile OOH Brand Activation
Location
New York, NY
OVERVIEW
The “Every Day Brighter Skin Tour” was an impactful in-person campaign aimed at expanding our brand’s reach and introducing products to a large and diverse audience. The tour truck traveled to 10 strategic locations, including Washington, D.C., Virginia, North Carolina, Georgia, Texas, and other key markets. The primary focus of the promotion was on our flagship products: Daily UV Sunscreen and Green Tea Vitamin C Serum.
KEY DELIVERABLES/ROLE
• Truck (90%)
• Push Cart (100%)
• Flower Slip (100%)
• Pedestals (100%)
• Printed Signage (100%)
• Digital Signage (100%)
KEY WINS
• $43,000 in direct sales (+165% increase from the previous tour)
• Approximately $100k in sales at Sephora
• Total Post: 24 (compared to 13 last truck)
• Views: 1.01M (+157.91% last truck)
• Impressions: 358,969 (+83.32% last truck)
• New Followers on Tik Tok: 2,631 (+89.23% last truck)
• New Followers on Instagram: 4,402 (+119.22% last truck)
• Earned Media Value: $285.8K (+66.7%)
