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Holiday Mailers
Date
2024
Project type
Brand PR Mailer
OVERVIEW
Two-tiered holiday exclusive sets were sent to a total of 1,000 recipients. Tier A included both
the Hydrate + Protect set and the Glow + Brighten set, along with gift tags and wrapping paper,
offering recipients the option to gift one of the sets. Tier B included the Hydrate + Protect set.
KEY DELIVERABLES
• Mailer (100%)
• Collateral Card (100%)
KEY WINS
• Approximately $500,000 in Earned Media Value (EMV)
• Tier A: 100 recipients, Tier B: 900 recipients
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