Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
PDP Assets
Project type
Digital Product Page Design
Location
New York, NY
OVERVIEW
I created 200+ pieces of Product Detail Page (PDP) Designs for our brand’s listings across us.innisfree.com, Sephora, and Amazon. This project aimed to modernize and elevate the visual appeal of our product listings with newly shot images. To create a visually distinct and cohesive branding experience across channels, I redesigned the graphics to be bold and easily digestible, improving user experience and engagement. Additionally, I developed a comprehensive design template, specifying precise spacing between elements and standardizing copy sizes for headlines and body text, ensuring consistent branding and readability. The refreshed designs received positive feedback from both internal stakeholders and customers, significantly enhancing the aesthetic and functional quality of our online presence.
KEY DELIVERABLES/ROLE
• PDP Designs (100%)
• Guidelines (100%)
KEY WINS
• 15% increase in site traffic
• 5% increase in conversion rate
